SeedMatch launches agricultural goods marketplace for global buyers

SeedMatch Group has expanded its agricultural platform to connect growers, exporters and investors with international buyers, moving from project planning into produce sales. The launch focuses on specialty fruits, organic produce, avocados and cherries, as the parent group broadens its marketplace into food and agriculture.

Why it matters: - SeedMatch Group is extending its role from agricultural project planning into commercial market access. - The expansion gives producers a path from greenhouse or orchard development to sales conversations with importers, wholesalers, processors and large retailers. - The move could help align crop decisions with buyer requirements earlier, especially for specialty and organic produce.

What happened: - SeedMatch Group launched an agricultural goods marketplace offering in London on October 23, 2026. - The platform now covers support across the agricultural value chain, from project conception and production planning to international sales. - The launch is part of parent organization Global B2B Group’s broader expansion into agricultural and food products. - SeedMatch connects commercial agriculture expertise with the group’s shared marketplace.

The details: - Growers and investors can structure requirements for greenhouses, orchards, seeds, nursery stock, irrigation, fertigation and post-harvest infrastructure. - The marketplace also provides a channel for presenting harvested fruit and vegetables to qualified international buyers. - Anna Morgan, Media and Communications Director at SeedMatch Group, said the goal is to support producers from first project concept through the sale of goods. - Morgan said the approach helps growers consider buyer requirements earlier, including variety, quality, harvest timing, packaging and destination markets. - SeedMatch says its expertise centers on specialty fruits and organic agriculture. - For organic produce, sourcing discussions include certification, traceability and documentation for the intended market. - Buyers submit a structured request listing the product, specification, volume, destination and delivery schedule. - The SeedMatch team reviews the request, approaches suitable producers and exporters, and organizes commercial offers for comparison. - Producers can present capabilities and seasonal programs for consideration against buyer demand. - The wider Global B2B Group marketplace also covers seafood, shrimp, poultry and eggs. - Buyers can submit requirements through the agricultural products sourcing form. - Producers, exporters and suppliers can apply through the Global B2B Group partner programme.

Between the lines: - The marketplace is designed to reduce friction between production planning and export sales. - That matters because buyers increasingly want supply details, certifications and timing locked in before harvest. - Avocados show the commercial logic behind the expansion. - The OECD–FAO Agricultural Outlook 2026–2035 estimates global avocado exports grew 13% in 2025 to about 3.3 million tonnes. - The same outlook projects annual avocado exports will reach 4.3 million tonnes by 2035, worth about US$11 billion in constant 2023–2025 prices. - SeedMatch’s expanded offering links avocado projects with sourcing requirements including seasonal availability, quality, maturity and organic certification where requested. - Cherries point to another opportunity for exporters. - South Africa and China signed a protocol on September 8, 2026, giving South African cherries access to the Chinese market for the first time. - South Africa’s Department of Agriculture reported that China imported about 586,900 tonnes of cherries worth US$3.3 billion in 2025. - Reuters reported final shipment clearance was still pending as of October 21, with approval expected by year-end and a November shipment start not confirmed.

What’s next: - SeedMatch says buyers can continue submitting sourcing requirements through its agricultural products form. - Producers, exporters and suppliers can join through the Global B2B Group partner programme. - Supply agreements will continue to be concluded directly between buyers and suppliers.

The bottom line: - SeedMatch is betting that linking project development with export sales will make agricultural sourcing faster, more targeted and more commercially viable for both growers and buyers.